Cannabis Market Intelligence
Dashboard Walkthrough

Welcome to the New Jersey Cannabis Market Intelligence platform, prepared for the Cannabis Regulatory Commission by Predictive Pace. This walkthrough is a tour of the dashboard itself, not a market report. It covers thirteen tabs built from market data across three hundred and six active dispensaries, current through September twenty twenty-six. Whether you regulate the market, own a brand competing in it, or operate a dispensary serving it, the platform refreshes every month and the figures on screen are always the latest complete month. The screenshots in this deck are illustrative of the layout; the live dashboard is the source of any number you act on. Let's walk through what each surface shows and how it serves your role.

Quick orientation. Navigate with arrow keys or the buttons at the bottom. The menu icon in the top left jumps to any section. Voice toggle at top right auto-plays narration per slide, or hit Run Deck for full autoplay. Click any screenshot to zoom in. Escape closes it. Every page in this walkthrough includes persona-specific callouts for CRC regulators, brand owners, and dispensary operators, so you can focus on the insights relevant to your role.

The platform now has thirteen tabs in total. We're walking the highest-impact surfaces today. One critical change since the last walkthrough — the dashboard now filters its tab navigation by role. CRC regulators see four tabs. Brand owners and dispensary operators each see five. That cuts cognitive load substantially. Same underlying data, three different lenses. Same single dashboard, no manual sorting needed. Select your role from the persona buttons above to see the four or five tabs that filter to your view.

When you select CRC / Regulator on the dashboard, the tab navigation filters to four core screens. Executive Summary for the period snapshot, with headline figures and the category landscape. Market Concentration for HHI by category — your anti-concentration evidence base with three-tier classifications. Social Equity for the unified MSO and Independent ranked table plus the verified social-equity and diversely-owned dispensaries, each cited to a CRC board memo or the NJSAVI registry. And NJ Map for geographic equity audit across all twenty-one counties. Four screens, read monthly, with every figure traceable to its source.

When you select Brand Owner on the dashboard, the tab navigation filters to five core screens. Executive Summary for market context and growth signals. Category Deep-Dive to identify where to play, who's already winning, and which categories are expanding. Price Accessibility to position your pricing against category averages and find your margin room. Brand Competitive Report — the home tab — for your velocity per door, PPI, and market share rankings. And Brand Intel for the door map and distribution gaps. Five screens, every brand-growth decision you make for the quarter.

When you select Dispensary Operator on the dashboard, the tab navigation filters to five core screens. Executive Summary for market context. Market Overview for revenue trends and the regulatory risk monitor. Dispensary Scorecard for your location benchmarked against the entire state, with the Mix Score and automated portfolio recommendation. NJ Map for trade-area analysis with revenue-tier pin coloring. And Competitive Intelligence — the single highest-ROI section of the entire platform — for brand gaps, whitespace, and rising brands within your ten-mile radius. Five screens that turn ad-hoc decisions into data-driven plays.

Before we get into the dashboard itself, let's be clear about who this is for. Three personas. CRC regulators need market health monitoring, equity metrics, and data-backed policy recommendations for the legislature. Brand owners need market sizing, distribution gaps, pricing intelligence, and rising brand detection. Dispensary operators need their location benchmarked against the entire state, with automated recommendations for what to add, drop, or reprice. The same underlying data serves all three, but the decisions are different. Throughout this walkthrough, look for the colored persona boxes on each slide. Green for CRC, gold for brand owners, cyan for dispensary operators. Each one highlights what's specifically relevant to your role and quantifies the ROI.

A quick word on the data. Everything in this platform is powered by market data from LitAlerts, a commercial aggregator that collects product and inventory data from dispensary websites across New Jersey. For September twenty twenty-six, that's three hundred and six active dispensaries and two point two three million units, with eighteen million units across January through September. The data refreshes monthly through an automated pipeline with thirty validation checks, including deduplication, date coverage verification, and outlier detection. We're open about the limits. Sales and unit figures are the provider's estimates, built from observed inventory movement, not seed-to-sale records, and the Commission's own sales data remains the official count. Two categories, Beverages and Oral, currently carry a source-feed anomaly and are held out of growth and concentration claims while we confirm it with the provider. What it adds is detail the official totals don't carry: brand, product, price and store, every month.

Before we walk the pages, here's the path through the dashboard for each persona. Use this as a map for what's coming next. If you're a CRC regulator, your path is Executive Summary first for the market health snapshot, then Social Equity for the MSO versus Independent metrics and the auto-generated policy recommendations. That workflow replaces roughly 40 hours per quarter of manual data compilation. If you're a brand owner, start with your Brand Report for PPI and growth, then Brand Intel for your distribution map and Competitive Intel for whitespace opportunities. Roughly 20 hours per month of competitor research, automated. If you're a dispensary operator, start with the Dispensary Scorecard for your location, review the category mix versus market average, read the portfolio recommendation, then click through to Competitive Intel for brand gaps and whitespace. About 15 hours per month replaced by one tab. Three controls shape your view — the View As selector filters the tab nav itself, the period selector covers all 12 available periods, and a PDF export packages anything you're viewing for committee distribution. Now let's walk the pages.

The Executive Summary puts the entire New Jersey cannabis market on one screen. For September twenty twenty-six, that's sixty point one million dollars in tracked retail on two point two three million units, across three hundred and six active dispensaries and nine product categories. For a regulator, it is a monthly market health snapshot that sits between the Commission's own quarterly data reports. For a brand owner, it's instant market sizing — Vapes led at twenty point three million dollars, Flower at seventeen point eight million, Edibles at eleven million. For a dispensary operator, the category landscape table is the benchmark. If the market allocates thirty-four percent to Vapes and you're at twenty, you're leaving revenue on the table from existing foot traffic.

Scrolling down the Executive Summary reveals the competitive structure. The left panel splits the market into multi-state-operator brands and independents, giving brand count and revenue for each, so the Commission can trend whether independents are holding share. One limit worth stating: that label is matched on brand name, so it identifies affiliation rather than corporate ownership. The Growth Leaders table on the right ranks categories by unit and revenue movement across whatever period you have selected. One caution before you read it. Two categories, Beverages and Oral, are carrying a source-feed anomaly that has persisted across consecutive months. We cannot yet tell an upstream reclassification apart from genuine category formation, and we have a query open with the data provider. Together they are one point five percent of September revenue, so nothing material rests on them, but treat their growth figures as unconfirmed until that is resolved.

One of the highest-impact additions since the last walkthrough — the Regulatory Risk Monitor on the Market Overview tab. Four cards. Federal Hemp Redefinition, signed into law as HR 5371 and effective November 12, 2026. After that date, hemp-derived THC products must stay under 0.4 milligrams of total THC per container. Current hemp THC beverages and edibles in convenience stores and gas stations will be non-compliant by orders of magnitude. The plain-English impact line says the quiet part out loud — bullish for the licensed New Jersey market. Consumers buying unregulated hemp THC products will be forced into the state-regulated channel, expanding the addressable customer base for every licensed dispensary and brand. Card two — NJ S4509, the state's parallel hemp regulation. Card three — the federal Cannabis Safety and Regulation Act. Card four — NJ S2384, the home cultivation bill. For the CRC, this is one screen instead of a stack of legislative digests. For brand owners and dispensary operators, it's strategic positioning data for the inventory, pricing, and category bets you're making this quarter.

The Market Concentration tab is the CRC's anti-concentration evidence base. Every category gets an HHI score — Herfindahl-Hirschman Index — with its band printed alongside it. Low, below fifteen hundred, means the category is fragmented and competitive. Moderate runs from fifteen hundred to twenty-five hundred. High, above twenty-five hundred, is where one or two brands dominate. Those are the 2010 federal merger guideline bands, the same ones the market brief cites. The accompanying donut charts show Top 5 brand share by category, and stacked bars show MSO versus Independent brand share. For the CRC, this is one screen of policy-grade evidence. For brand owners, it's category entry intelligence — low-HHI categories with growing demand are your best entry conditions. For dispensary operators, it shapes supplier diversification. A low-HHI category means more brand choice for assortment depth. A high-HHI category means you should lock in distribution agreements before consolidation closes the window.

The Social Equity tab looks at a question the Office of Diversity and Inclusion already tracks through its license benchmarks: are equity-designated operators sharing in the market's revenue, not just its licenses? The top half is a single ranked table of multi-state operators and independents, filterable by category, showing where each stands head to head. The lower section lists dispensaries with a verified social equity or diversely owned designation. Each one is matched by name to a published record, a CRC board award memo or the NJSAVI certification registry, and each row cites its source. Impact Zone status, the separate location-based measure, is shown alongside. One thing to know: this covers retail stores with a published certification, so it is narrower than the Office's own counts across every license type. With the Commission's licensee list, the tab would use the Office's designations directly, and the two would line up. For brand owners and dispensary operators, it shows which equity-designated businesses are in the market, for partnership and mentorship.

The bottom of the Social Equity tab lists five prompts that its rules generate from the market structure above. Watch categories with high concentration. Look at diversity where multi-state operators dominate. Consider brand-diversity targets where fewer than ten brands compete. Publish concentration reports on a regular schedule. And pair established brands with new social equity licensees as mentors. Each is triggered by a specific metric, and that metric is one click away. They are starting points for the Office's own judgment, not conclusions. For brand owners, they show where regulators are paying attention. For dispensary operators, the mentorship prompt points to where support for equity licensees may grow.

Category Deep-Dive is the brand owner's category-fit screen. Select any of the nine product categories from the dropdown. You see brand count, total units, period revenue, average price, and growth rate. Top 10 Brands by Units shows who's already winning shelf space — that's your competitive set. Growth Metrics tells you whether the category itself is expanding or contracting. For brand owners, this is the foundation question before any entry decision — if the category is shrinking, no amount of brand equity saves you. If it's growing with low concentration, that's an entry window. For dispensary operators, the Top 10 chart is a shelf-priority list: stock the leaders, watch the growth, allocate depth where momentum is. For the CRC, category-level shifts are early signals for where licensing attention will shape the next round of equity.

Price Accessibility tells you per-unit price by category — how accessible your products are to consumers, and where your pricing strategy lands relative to the market. The Average Price by Category chart is sorted high to low. Topicals and Vapes lead at the premium end. Edibles, Beverages, and Pre-Rolls anchor the accessible end. The key insight for the entire ecosystem: Beverages at eight to twenty dollars per unit and Edibles at fifteen to twenty-five dollars per unit have the lowest trial barrier — they're gateway products that convert non-cannabis consumers into regular buyers, expanding the total addressable market for every brand on the shelf. For brand owners, this is competitive pricing intelligence — above the category average, you need brand equity to justify it. Below, you're leaving margin. For dispensary operators, lower per-unit categories drive transaction count and repeat visits. Stock them strategically for basket-building. A twelve dollar item moves more frequently than a forty-five dollar item.

The Brand Competitive Report is the brand owner's home tab. Top 30 brands ranked by revenue for the period, with MSO and Independent type tags, category count, and clickable drill-down to per-brand detail. Three ROI metrics anchor everything here. Velocity per Door — units sold per dispensary in the category. This is the single most important metric for brand growth, because it tells you whether your product is selling through at the doors you have. A brand with fifty doors and high velocity beats a brand with two hundred doors and low velocity every single time. Price Position Index, or PPI — brand average price divided by category average, times one hundred. Below eighty-six is Value pricing. Eighty-six to one-fourteen is Mid-Market — that's where most volume sits. One-fifteen and above is Premium — make sure your quality story justifies it. Market Share percent — even one percent of a fifty million dollar category equals five hundred thousand dollars in annual revenue. Find the categories you're under-indexed in versus your distribution footprint. Those are your fastest growth opportunities. Click any brand for its full breakdown.

The Dispensary Scorecard gives every location in New Jersey its own performance dashboard. Select a dispensary and you see its statewide rank, period revenue, units sold, a category radar chart showing how its product mix compares to the market average, and a Mix Score from 0 to 100 measuring portfolio balance. The workflow guide at the top walks first-time users through the three-step process: select, analyze, act. For dispensary operators, this is your competitive position, quantified. For brand owners, it's a ranked list of every active door in the state with its category mix. For the CRC, it's a supervisory lens on the entire market.

Scrolling down in the Scorecard, you see the category performance table with each category's units, revenue, average price, percent of revenue, market average, and a Mix Index showing where the dispensary is over or under the market. The automated Portfolio Recommendation at the bottom is the action item. It identifies under-allocated categories and tells you exactly what to do. In this example, Edibles is 2.2 percentage points below market average, and the recommendation is to increase skew depth in Edibles as the first priority. For dispensary operators, that's a direct revenue action with no new customer acquisition required. For brand owners, those under-allocated dispensaries are your warmest sales leads.

The NJ Map is the geographic view of the entire market. Two hundred ninety-three dispensaries, each plotted on an interactive Leaflet map, color-coded by revenue tier. Gold pins are top twenty percent by revenue. Blue is the middle sixty. Gray is the bottom twenty. Filter by All, Top 10, or by product category to see which dispensaries dominate each segment. The right sidebar lists every dispensary by rank with click-to-jump navigation. For the CRC, this is your geographic equity audit. Are dispensaries spread equitably across all twenty-one New Jersey counties, or are they concentrated in a handful of high-income clusters? The revenue tier coloring maps directly to economic distribution — gold pin clusters tend to track wealth and population density. For dispensary operators, this is your trade-area analysis. Your dot is in context. You can see whether you're in a saturated cluster or a relative whitespace, and you can see at a glance which of your neighbors are top-tier competitors.

Competitive Intelligence is the most actionable tab on the platform. Select any dispensary from the dropdown and it analyzes every brand, every category, at every competitor within a 10-mile radius. The map shows your location in gold and competitors as blue pins with a dashed 10-mile ring. The Key Actions callout at the top gives three scored recommendations: add a brand, investigate an underperformance, or protect an advantage. 100 dispensaries fully analyzed, 267 brands tracked, $112.5 million in New Jersey market Q1 March revenue. For dispensary operators, this is your competitive playbook, updated with every data refresh.

The Competitive Intel tab has six analysis sections, all filterable by category. Brand Gaps in blue show brands your competitors sell that you don't, ranked by revenue. Outperformers in green are your moat, the brands where you outsell neighbors by 30% or more. Revenue Per Unit in purple compares your pricing against the neighbor average with clear signals: premium, above market, in line, or significant margin gap. Rising Brands in cyan shows which brands grew 25% or more from January to March at your competitors. If you don't carry them, that's a first-mover opportunity. If you do, it's validation. And Whitespace Brands in pink is the zero-competition play: brands with 15% or more statewide penetration that nobody within 10 miles carries. That's proven demand with no local competitor. Three revenue levers from one tab.

The final tab we'll walk is Brand Distribution Intelligence — the thirteenth tab and the most strategically important addition for brand-owner audiences. It's the brand-owner's mirror of Competitive Intel. Same data infrastructure, flipped perspective. Select your brand. The platform instantly shows you every dispensary in New Jersey that doesn't carry you, ranked by revenue. Your door performance compared to neighbor averages. The competitor brands filling the shelf space where you should be. For a brand owner, this is a ready-made prospecting list backed by real revenue data — not a distributor's pitch deck. For dispensary operators, expect more brand reps to lead conversations with this data, which raises the quality of every supplier meeting. For the CRC, it's a useful equity lens that surfaces whether independent brands have meaningful door coverage or are concentrated in a few accounts. One screen, three audiences, one infrastructure — the platform's whole product thesis on display.

Here is what each role gets. For the Commission, a monthly view of market health and equity that sits between its own quarterly reports, with every equity designation cited to its published record. For brand owners, distribution gaps, pricing and rising competitors, store by store. For dispensary operators, a view of every competitor within ten miles, with brand gaps and whitespace to act on. And this compounds. Every data refresh generates new recommendations, new gaps, new signals. Each month's data adds to the picture.

One page on the team behind the platform. Predictive Pace builds business intelligence platforms for regulated and emerging markets. Five platforms in production today. New Jersey Cannabis Market Intelligence, which you've been walking through. BrandLens Pro, per-brand dashboards live for four New Jersey cannabis brands. PG Analytics for hemp beverage performance. PG Intel for 50-state hemp regulatory tracking. And Trellis for cannabis compliance. The pattern is the same across all of them: take fragmented market data, normalize it, validate it, and turn it into dashboards with auto-generated recommendations. No app install, no login friction, monthly refreshes with automated validation. More at predictivepace.com.

Here's what to do next, based on your role. If you're with the Commission, reach out to schedule a 30-minute briefing for your office. We can build a view around your own priorities, including the equity and small-business categories the Office of Diversity and Inclusion already tracks, measured as revenue as well as licenses. If you're a brand owner, ask us about a dedicated dashboard built around your brand — we can have your brand-specific data live within 48 hours, with your own competitive intel, brand gap analysis, and distribution map. If you're a dispensary operator, request a scorecard customized to your location, with a deeper portfolio recommendation and a competitive intel view tuned to your trade area. Each persona gets a tailored onboarding. Three paths, one conversation away.

Three reasons this platform exists. Equity measured, not assumed. Access for every market participant. And action, not just visibility. Every tab generates recommendations, not just charts. Reach out at spacely at predictivepace dot com, or visit predictivepace dot com. Thank you for your time.